J. Lapalme

Digital media.

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McGill University

Design, digital strategy, content management, communications, client relations

Digital Communications, 2025

Dobson Centre for Entrepreneurship, 2024-2025

Bensadoun School of Retail Management, 2022-2025

Contract: Provide bilingual content management as a McGill vendor using Drupal-hosted WMS.

Responsibilities

Design, bilingual web content management, migrate French content, conduct audits, update Taxonomy.

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Desautels Faculty of Management, 2020-2023

Contract: Provide bilingual content management as a McGill vendor using Drupal-hosted WMS.

2016-2020

Full-time: Oversaw all aspects of the Faculty's digital presence, working with multiple stakeholders.

Responsibilities

• Lead webmaster on Desautels Faculty of Management's Drupal-hosted site & several other microsites.
• Led online News/SEO content strategy for Desautels, leveraging content across McGill sites, screens, social media & newsletters.
• Ensured consistent branding across online and print projects with creative agencies & Marketing & Brand Associate, respecting McGill branding guidelines.
• Technical lead on mass email marketing program (Envoke), file storage system (Documentum) & networking platform (Ten Thousand Coffees).
• Supported Faculty's University Advancement team on major projects like the #MBANext50 and #BCom100 campaigns and #McGill200 Bicentennial.
• Wrote documentation, troubleshoooted bugs with McGill's IT Services and assisted in QA process.

Contact.

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